Book mentions in this thread

  • Votes: 49


    by Jonah Berger

    Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.
  • Votes: 47

    Made to Stick

    by Chip Heath

  • Votes: 10

    $100M Offers

    by Alex Hormozi

  • Votes: 10

    Dotcom Secrets

    by Russell Brunson

  • Votes: 10

    This Is Marketing

    by Seth Godin

    A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
  • Votes: 7

    How Brands Grow

    by Byron Sharp

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
  • Votes: 7

    The 22 Immutable Laws of Marketing

    by Al Ries

  • Votes: 6


    by Drew Eric Whitman

  • Votes: 6

    Methods of Persuasion

    by Nick Kolenda

  • Votes: 6

    Ogilvy on Advertising

    by David Ogilvy

    An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
  • Votes: 5

    Start with Why

    by Simon Sinek

    Start with Why How Great Leaders Inspire Everyone to Take Action
  • Votes: 4

    Jab, Jab, Jab, Right Hook

    by Gary Vaynerchuk

  • Votes: 4


    by Gabriel Weinberg

    "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "
  • Votes: 3

    By Tom Rath My Top 5

  • Votes: 3

    The 1-Page Marketing Plan

    by Allan Dib

  • Votes: 1

    Cultural Strategy

    by Douglas Holt

  • Votes: 1

    Marketing Lessons from the Grateful Dead

    by David Meerman Scott

  • Votes: 1

    Purple Cow

    by Seth Godin

  • Votes: 1

    Small Business Big Money

    by Akin Alabi