The Mom Test
by Rob Fitzpatrick
Book Reviews
If you're a paid subscriber, don't miss the insights folks shared about these books
https://t.co/PQhncGHcwwLink to Tweet
Sketching User Experiences by Bill Buxton and William Buxton
The Choice by Eliyahu M. Goldratt
About Face 3: The Essentials of Interaction Design by Alan Cooper, David Cronin, and Robert Reimann
Outcomes Over Output by Josh Seiden
Decode and Conquer by Lewis C. LinLink to Tweet
I asked my paid newsletter subscribers what book most helped them become a better product manager.
Here are the top 10 most mentioned books (in order):
1. Inspired by Marty Cargan by @cagan
2. The Mom Test by @robfitz
3. Continuous Discovery Habits by @ttorresLink to Tweet
Other books mentioned by at least one person:
Build by @tfadell
Lean Analytics by Alistair Croll and Ben Yoskovitz
Turning the Flywheel by Jim Collins
Creative Selection from Ken Kocienda
Switch by Chip and Dan Heath
Decisive by Chip and Dan HeathLink to Tweet
1/
The Mom Test: the bible (in my opinion) of how to understand what customers want and avoid the biases that nearly everyone in B2B falls prey to. This is among the books I recommend the most to B2B founders and senior product people.
https://t.co/BxbajB7K6ELink to Tweet
@ramanvinod Read these 2 books:
The Mom Test by @robfitz and Practical Empathy by @indiyoungLink to Tweet
What are the books that made you better at 'business'?
Define business however you like
Here's my top 5
* Influence (@RobertCialdini)
* The Effective Manager (@mahorstman)
* The Goal (Goldratt)
* The Mom Test (@robfitz )
* Thinking in Bets (@AnnieDuke)
What are yours? https://t.co/2u4f72JoxKLink to Tweet
What books have you found to be most useful for product leaders?
Please do share them below.Link to Tweet
2)
The Mom Test, for truly understanding your customers
https://t.co/qPhNxj7Ks5Link to Tweet
The Mom Test by @robfitz
Some followers had recommended this book to me before. I finally got around to reading it in 2021.
IMO it is a must-read for founders, PMs, engineers, etc. who are building B2B/SaaS products. (will help you avoid many mistakes & get to the Truth faster) https://t.co/taJydczQ3iLink to Tweet
@RainaShohit I've recommended some books in the thread below
(I'd add The Mom Test by @robfitz to this list as a must-read, particularly for B2B product people)
https://t.co/LJbTQUtF3BLink to Tweet
This summary thread of @robfitz’s book by @louispereira is superb. Just ordered the book. https://t.co/HWWMCYDNoALink to Tweet
Summary of top recommendations:
🥇 Inspired, by @cagan (https://t.co/V9WukznWoW)
🥈The Mom Test, by @robfitz (https://t.co/F7JNJsb5ag)
🥉 User Story Mapping, by @jeffpatton (https://t.co/9vo0IZ9HfC)
Many more excellent recommendations in the thread below 👇Link to Tweet
On the matter of discussing "turpentine", The Mom Test has been one of the most helpful books I've read in improving my ability to talk to users & understand what they care about. I thought I was pretty good until I read it: https://t.co/iRM5O5H7diLink to Tweet