Book Reviews

• Dare Obasanjo

  @AlexReustle Many have made the argument, including writing entire books, that ads based services need toxic & inflammatory content to drive page views. They argue paid content doesn’t need clickbait & misinformation to drive engagement. It’s a silly but popular view. https://t.co/ymF4CbVFRyLink to Tweet

• Ben Carlson

  @franklucano5 Agreed. The Attention Merchants is a good book on thatLink to Tweet

• Antonio García Martínez

  I feel guilty confessing this given our books were reviewed together by @nybooks, but I only just now gave @superwuster's 'Attention Merchants' a full read. It's excellent, and will likely live on as the reference history on modern advertising. https://t.co/u4GWppMZhwLink to Tweet

• Brianne Kimmel

  Highly recommend @superwuster's book: https://t.co/SMO0S4k2NOLink to Tweet

• Brianne Kimmel

  @danielsinger Currently reading The Attention Merchants, highly recommend! IMO, user acquisition has been fully commoditized for awhile Addictive engagement is harder to achieve - Netflix, Slack are obvious breakoutsLink to Tweet