Book Reviews
- Every year, I respect marketing, messaging, sales, and communications more Best books: - Pitch Anything (Klaff) - Nobody Wants to Read Your Sh*t (Pressfield) - Positioning (Ries, Trout) - Influence (Cialdini) - Scientific Advertising (Hopkins) - Priceless (Poundstone)Link to Tweet
About Book
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business