Obviously Awesome

by April Dunford

Book Reviews

Shreyas Doshi
6/ Obviously Awesome: a practical guide on positioning your product. Includes the importance of positioning, identifying your core value propositions, articulating your positioning in ways it is actionable for your team and clear for your customers https://t.co/miRRkfbXkZLink to Tweet

Sachin Rekhi
@lennysan Obviously Awesome by @aprildunford https://t.co/nI3s8nphQ8Link to Tweet

Lenny Rachitsky
15/ Also, buy April's book! https://t.co/iyDlvQedLCLink to Tweet

Shreyas Doshi
Strategy books, stack ranked: https://t.co/dTPnXGaxhJLink to Tweet

Sachin Rekhi
This weekend’s read thanks to @aprildunford https://t.co/VJ5eYprB1JLink to Tweet

About Book

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.