- You want a comms strategy that wins in 2021? 1. Read this book https://t.co/ixy7BvIIPA 2. Be very kind but always completely 100% honest in every conversation. Even when the truth is uncomfortable or confrontational. We forgive all kinds of vice. We do not forgive deceit.
Identifies how the human willingness to lie is behind most acts of betrayal, fraud, and corruption, arguing that radical societal improvements can be enabled by merely telling the truth where others often lie.