by Rory Sutherland

Category: Business & Economics

Book Reviews

  • @J_rob1018 My biz book canon: The Origin of Wealth, Certain to Win, Maverick, Out of the Crisis, Alchemy, Zero To One, 7 Powers, The Intelligent InvestorLink to Tweet
  • @imgracehuang For sure, such a wonderful book. I recommend Alchemy all the time to product people to Tweet
  • Trying to make sense of consumer behavior through a rationalist frame work is a losing game Rory Sutherland wrote the best book I’ve ever read on this intersection of psychology, sales, business, and decision making to Tweet
  • July 2020 Product Management book recommendations: 1. Super Thinking 2. The War of Art 3. 100 Things Every Designer Needs to Know About People 4. Alchemy 5. The Cartoon Guide to Statistics 6. The 7 Habits of Highly Effective People to Tweet
  • our second book in the @TWiStartups book club is "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by @rorysutherland Monday May 11th and 18th at 6pm PT (join the #books room) to Tweet
  • At this point, we get to the part of the talk where I leave exercises for the audience (and for you here). If you are a PM (or if work on products in almost any capacity), you must read "Alchemy" by @rorysutherland. to Tweet
  • I loved the backstory on Red Bull's success despite less than stellar early reviews Alchemy is full of good stories & anecdotes like this to Tweet
  • I’ve been struggling to find a great non-fiction book lately, but Alchemy by @rorysutherland is off to a strong start. Looking forward to the rest. to Tweet
  • Immediate purchase of @rorysutherland's new book: Alchemy [Rory is on my short "Read Everything They Publish" List]Link to Tweet

About Book

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

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